bespoke software developers for the hospitality & leisure sectors

0333 050 5855

Working in partnership with your business

About Angelfish

Angelfish specialises in developing booking systems and online business tools for SMEs. The company was founded in 2007 by managing director Paul Grimster, a software engineer with more than 30 years of experience. Initially, Paul developed a property management system (PMS) and online booking system for B&Bs, guest houses and small hotels. He also demonstrated a natural flair for designing highly engaging websites that both draw in visitors and increase online sales.

Angelfish soon developed a strong reputation within the accommodation and leisure sectors for providing easy-to-use, commission-free online booking software and developing high-performing websites within a set budget. Over the years businesses in a variety of sectors have commissioned Angelfish to develop a range of bespoke software systems which have revolutionised their businesses. Today Angelfish works with more than 150 clients across a variety of businesses, mainly in the hospitality and leisure sectors, and the company remains dedicated to helping businesses develop and grow their online marketplaces.

Our approach

The small, dedicated team at Angelfish works in close partnership with clients to develop software tailored to the needs of the business. Many of our clients see us as an extension of their own team, with our skills and services forming an integral part of their business. We enjoy this collaborative approach to working with our clients, really getting to know their goals and ensuring that our products and services meet their needs and fall within budget. 

Our team

The Angelfish team has worked together for more than 12 years managing a variety of software development projects. Each team member has more than 25 years of experience in their particular field of expertise, which includes software programming, software testing, data protection,  project management, customer support, marketing, graphic design and copywriting.

Where to start

All software development projects start with a conversation. We are ready to listen, to learn about your business and the challenges you face. We are passionate about helping businesses to succeed by providing software solutions that save time, save money and drive online sales, so contact us today to hear our ideas on how bespoke business software could help your business. 

Why choose Angelfish?

Cost effective

Low overheads, competitive pricing and you only pay for the features you need


Skilled experienced team

You get to speak with the same team members, who know you and understand your project


Timely on-budget delivery

We work closely with you to hit deadlines and manage your budget effectively


Building partnerships

We work hard to keep our customers happy and are dedicated to helping their businesses thrive


Great reputation

Most of our clients find us through recommendation from other businesses



All our systems are hosted on UK-based servers that comply with the latest legal requirements